Your company website plays an integral role in everything from your branding strategy
If you own a small business, you already know that your company website plays an integral role in everything from your branding strategy to your customer contact and lead generation. How would you feel if that data were to vanish in the blink of an eye or the click of a mouse?
It could happen. If you are not creating a backup of your company website on a regular basis, you are only one glitch away from Internet oblivion. Many small business owners, even ones that back up their network data and computer hard drives every day, fail to give the same consideration to the company website.
If you doubt the importance of creating a backup of your company website, just think about the irreplaceable data that site probably contains.
A typical business website hosts an array of valuable data and proprietary information, including:
- Marketing contact information
- Business leads
- Customer and sales data for online sales and transaction logs
- Client appointments
This last entry can be more valuable than you realize. If your small business has any kind of online booking, the loss of that information could be a significant blow to your bottom line.
In addition to those valuable and irreplaceable appointment schedules, your company website also contains a host of work products. Small businesses pay thousands, or even tens of thousands, of dollars for design work on their company websites. Failing to back up that data puts that significant investment at risk.
Do not simply assume that the developer that built your website will have a backup copy. Most developers purge that data after a time, and even if they still have it they may charge you a lot more to recreate the information you lost. And even if you do get the default copy of your website backup, what about all the data you added afterward? Without a backup, your entire web presence could be at risk.
It is foolhardy and dangerous to assume that nothing bad will happen to your company website and the data it contains. Bad things happen every day, and you need to be prepared for them.
Here are just a few of the disasters that could befall your website and leave your entire company vulnerable. If you are not creating a backup of your company website on a regular basis, you are putting your business – and the money you invested in it – at risk.
Here are just a few things to consider if you are not backing up your data.
These things should be enough to convince you that the company website should be an integral part of your daily backup plan.
- The web host could go out of business unexpectedly. Don’t think it couldn’t happen – it happens all the time.
- Web hosts, especially discount providers like GoDaddy, HostGator, etc. do not make backups of their sites. They rely on website owners to properly back up their data.
- Business websites are frequent targets of hackers, criminals and others who mean to do harm. Whether those hackers deface your website or take it offline completely, having a reliable backup is the best protection.
- Websites can easily be infected with viruses and malicious code. When this happens, it is often cheaper to restore a recent backup than to try to repair the damage.
- An employee could inadvertently delete data from your website or overwrite an important piece of code. Having a reliable backup of your website data protects you and makes recovery fast and easy.
No matter what type of small business you own, your web presence is vital to your success. Taking the time to create a backup of your website and keep it backed up is an indispensable part of protecting your business and its profits.