If you are unsure where to start or what to include on your spa business cards, this article will give you a few ideas.
1. Turn the back into an appointment reminder
There’s a lot of empty space on the back of business cards and in most cases, I don’t recommend cluttering it up, but salons are different. A salon should take advantage of that space and printing a simple, fill-in-the-blank appointment reminder is a great way to do it. You’ll also ensure that clients hang on to their cards at least until their next visit.
2. Incorporate a service list or menu
If you don’t want to use the back of your spa business cards for an appointment reminder, consider using that real estate for a small service menu. This gives prospective customers an idea of what you can do without forcing them to take a bulky brochure.
3. One card per employee
Having one set of generic spa business cards is pretty passé. Many of your clients keep coming back because they like their specific stylist, so equip each stylist and aesthetician with their own card. As someone who doesn’t keep their stylist’s name on the tip of their tongue, it’s helpful to have their card on hand. It also makes it easier for your staff to hand out cards when off the job.
4. Try a custom business card design
I offer custom business card designs specifically for the beauty and wellness industry. So if your hair design skills don’t extend over into graphic design, I have you covered. I even offer unlimited revisions to get your design just the way you want. Then you can have them printed online or at your local printer.
Any more ideas? Let me know in the comments.